How TikTok users are supplanting the traditional functions of record labels, like talent scouting and publicity, for new artists (Alyssa Bereznak/The Ringer)

Alyssa Bereznak / The Ringer:
How TikTok users are supplanting the traditional functions of record labels, like talent scouting and publicity, for new artists  —  Lil Nas X's ‘Old Town Road’ is both a chart-topping phenomenon and a turning point for the music business.  Here's what happens when a social media platform becomes a label.



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